The Casa de Oro Alliance is a California Public Benefit Nonprofit 501(C)(3) Corporation. It is a coalition of residents, business owners, landlords, faith based groups, law enforcement, school officials and community leaders whose mission is to revitalize Casa de Oro.
Many of our members have lived in Casa de Oro for decades and have watched the gradual deterioration of our neighborhood. In 2015 we came together to reshape the character of our community. The Alliance was formed through efforts from the Institute for Public Strategies (IPS) and the East County Youth Coalition. Both groups as well as local residents and business owners had serious concerns about the excessive number of high–risk businesses in Casa de Oro including liquor stores, smoke shops, illegal marijuana businesses, massage parlors, hookah lounges, and tattoo parlors. We have evolved over time and today our focus is on advancing a comprehensive revitalization plan for Casa de Oro.
Our vision is to create and maintain a historically rich, culturally diverse, thriving community that is attractive, safe, pedestrian-friendly, and a popular destination for dining, entertainment and shopping.