The Casa de Oro Alliance was originally convened by the Institute for Public Strategies (IPS) after the East County Youth Coalition assessed the liquor stores along Campo Road and found that all of them were out of compliance with standard State regulations. When the youth coalition presented their results to residents and business owners in Casa de Oro, the community quickly mobilized forming the Casa de Oro Alliance. We had serious concerns over the excessive number of high-risk businesses in Casa de Oro including liquor stores, smoke shops, illegal marijuana businesses, massage parlors, hookah lounges, and tattoo parlors. We have evolved over time and today our focus is on advancing a comprehensive revitalization plan for Casa de Oro.