The Casa de Oro Alliance is a California Public Benefit Nonprofit 501(C)(3) Corporation. It is a coalition of residents, business owners, landlords, faith based groups, law enforcement, school officials and community leaders whose mission is to revitalize Casa de Oro.
HISTORY
Many of our members have lived in Casa de Oro for decades and have watched the gradual deterioration of our neighborhood. In 2015 we came together to reshape the character of our community. The Alliance was formed through efforts from the Institute for Public Strategies (IPS) and the East County Youth Coalition. Both groups as well as local residents and business owners had serious concerns about the excessive number of high–risk businesses in Casa de Oro including liquor stores, smoke shops, illegal marijuana businesses, massage parlors, hookah lounges, and tattoo parlors. We have evolved over time and today our focus is on advancing a comprehensive revitalization plan for Casa de Oro.
VISION
Our vision is to create and maintain a historically rich, culturally diverse, thriving community that is attractive, safe, pedestrian-friendly, and a popular destination for dining, entertainment and shopping.
Contact Us
Address: P.O. Box 521 Spring Valley, CA 91976
E-Mail: casadeoroalliance@gmail.com
Join Our Newsletter
Connect with us on Facebook
👍Free live music at Gladly Coffee every Saturday in November & December 2025
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🗓️ Saturday November 15, 2025
⏰ 1:30-4:30pm
☕️ Gladly Coffee, 9630 Campo Rd
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🎶The Community in Harmony concert series is presented by the Casa de Oro Alliance with funding from the Conrad Prebys Foundation 🎶
The first Spring Valley Thanksgiving Day 5K is almost here—register today before the race fills up!
Why you’ll love it:
• Fun urban trail course
• 5K run or walk options
• Registration includes: event shirt, finisher medal, and a post-race smoothie 🥤
Bonus community fun:
• Free Kids Sprint (with finisher medals!)
• Free Community Stroll for all ages
Spots are going fast—sign up now: www.GoSpringValley.com
#Thanksgiving5K #TurkeyTrot #GoSpringValley #UrbanTrail #FamilyFriendly #RunLocal #FinisherMedal #PostRaceSmoothie
THURSDAY, NOVEMBER 13
6-7:30pm
Location: Casa de Oro Bible Church, 10195 Madrid Way
Free dinner! (Please RSVP so we know how much food to order)
YOUR INPUT IS NEEDED!
ATTEND AND SHARE:
• The most important mental health and substance use concerns for you and your community
• Ideas about programs, services, or activities that could support your community needs
What you share will be included in a set of recommendations developed for the County of San Diego Behavioral Health Services to inform the future development of programs and services for mental health and substance use across
San Diego County.
BRING A FRIEND.
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