OUR HISTORY

During 2014 and 2015, several hundred residents, business patrons, and business owners came together to address growing concerns along the Campo Road corridor, including an overconcentration of liquor stores, rising vacancies, graffiti, and visual blight.

From 2015–2018, with guidance from Institute for Public Strategies (IPS) and East County Youth Coalition, community stakeholders received training in organizing and problem-solving, held cleanups and public meetings, and surveyed residents and businesses to identify major concerns and identify priorities. Key concerns included an oversaturation of high-risk businesses in the half-mile stretch of Campo Road’s business corridor, homelessness and panhandling, graffiti, and empty storefronts. During this time, the group—then a project of IPS—also built working relationships with departments across the County of San Diego and met quarterly with then-Supervisor Dianne Jacob to advocate for change.

In 2018, the Casa de Oro Alliance incorporated as an independent 501(c)(3) nonprofit public benefit corporation with its own board and committees. Today, we remain an all-volunteer organization dedicated to strengthening community pride, addressing local concerns, and providing input on revitalization efforts that shape Casa de Oro’s future.

OUR VISION

Our vision is to foster a historically rich, culturally diverse, thriving community that is attractive, safe, pedestrian-friendly, and a popular destination for dining, entertainment, and shopping. 

OUR MISSION

We secure funding, coordinate projects and events, and build partnerships to bring resources to Casa de Oro’s Campo Road business corridor and elevate the visibility of the entire community.

ADVOCACY

We actively communicate with San Diego County departments to advocate for community needs. Share your voice and be part of shaping a stronger, better Campo Road business corridor for everyone.

OUR ACCOMPLISHMENTS

As an all-volunteer organization, our progress is powered by community—neighbors, partners, and supporters who generously share their time, expertise, and financial support to help restore pride, connection, and momentum in Casa de Oro. We’re grateful to everyone who has contributed to making these accomplishments possible.